How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expressvpn | #30 |  |  |      | ||
| password manager | #48 |  |  |      | ||
| password protection | #60 |  |  |   | ||
| autofill passwords | #61 |  |  |  | ||
| password security | #66 |  |  | | ||
| password vault | #70 |  |  | | ||
| password storage | #78 |  |  | | ||
| secure vault | Not ranked | — | — |      | ||
| password generator | Not ranked | — | — |     | ||
| secure login | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
ExpressKeys has a solid quality score (75%) but suffers from very low keyword and chart visibility (14/100). The primary priority is to boost keyword rankings, especially for moderate‑KEI terms, while enhancing metadata to capture more organic traffic.
The app scores 75% on quality, indicating good stability, performance, and compliance. Leverage this by highlighting reliability in the description and visuals to convert traffic once you gain rankings.
Keyword "expressvpn" ranks #30 with a KEI of 1.21 (excellent), showing strong brand power. Cross‑promote the password manager within the existing VPN user base to drive installs.
Only 7 of the top 10 target keywords are ranked, and none appear in the top 10 positions. Core terms like "password manager" sit at #48 with high difficulty (89) and low KEI (0.73), limiting discoverability.
The app is not ranked in the Productivity category and has 0% chart score, meaning it receives virtually no featured or top‑chart exposure. This further suppresses organic installs.
Keywords with moderate KEI such as "secure vault" (KEI 0.43), "password vault" (KEI 0.51) and "secure login" (KEI 0.34) are currently unranked but have reasonable traffic and manageable difficulty. Optimizing metadata for these can yield quick wins.
The description truncates abruptly and lacks many high‑traffic terms. Rewrite the first 500 chars to naturally include top‑ranked and moderate‑KEI keywords (e.g., "password manager", "secure vault", "password generator", "autofill passwords").
Actionable recommendations to improve your visibility
Your description is 1896 characters, providing good keyword density and information for users.
11 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.9 rating may deter potential users. Focus on fixing bugs and improving UX.
Score of 14/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
ExpressKeys Password Manager has a visibility score of 14 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 19, 2026.
ExpressKeys Password Manager is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of ExpressKeys Password Manager are Bitdefender VPN: Fast & Secure, VPN Lumos: Fast VPN, SIS Password Manager Bio-Auth.. These apps appear next to ExpressKeys Password Manager on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
ExpressKeys Password Manager is listed in the Productivity category on the Google Play.
Based on this audit, ExpressKeys Password Manager should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to ExpressKeys Password Manager.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US