How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| joy of reading | #1 | — |  |     | ||
| kindergarten reading | #23 |  |  |    | ||
| learn to read | #26 |  |  |   | ||
| phonemic awareness | #27 |  |  |      | ||
| early reading skills | #30 |  | |    | ||
| reading games for kids | #35 | |  |  | ||
| kids reading apps | #37 |  |  | | ||
| phonics games | #72 |  |  |  | ||
| reading apps | Not ranked | — | — |    | ||
| letter tracing | Not ranked | — | — |     |
Apps positioned directly before or after yours on keywords
Education
Game Educational
Education
Education
Education
Game Educational
Education
Game Educational
Education
Game Educational
Occurrence count shows how many keywords each competitor appears on
Education chart position
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Epic: Kids' Books & Reading
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Joy of Reading holds a strong brand position (rank 1 for its name) but suffers from low overall visibility, modest quality score, and scant positive reviews. Immediate focus should be on capturing high‑traffic, low‑difficulty keywords and boosting user ratings to improve chart placement.
The keyword "joy of reading" ranks #1 with a traffic score of 48, securing the primary brand search space. Leverage this by keeping the brand name front‑and‑center in the title and subtitle to maintain dominance.
A quality score of 63% indicates the app meets basic technical and content standards. Continue to monitor crash‑free rates and load times while polishing UI to push this above 70%.
The visibility score is only 38/100 and the charts score is 0%, meaning the app does not appear in top‑chart listings or category rankings. This is driven by poor rankings for core education keywords and a lack of chart‑eligible installs.
With only 50 reviews and a 3.4‑star rating, the app appears less trustworthy to potential users. Low review volume also limits the algorithmic boost that high‑rating apps receive.
Keywords "reading apps" (traffic 75, difficulty 38) and "letter tracing" (traffic 39, difficulty 47) are not ranked at all, despite moderate difficulty. Adding these terms naturally to the short description, subtitle, and in‑app copy could capture significant search volume.
Actionable recommendations to improve your visibility
Your description is 2448 characters, providing good keyword density and information for users.
24 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
A 3.4 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Joy of Reading - learn to read has a visibility score of 38 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 13, 2026.
Joy of Reading - learn to read is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Joy of Reading - learn to read are Kids Learn to Read Lite, Learn to Read: Reading.com, ABCmouse: Kids Learning Games. These apps appear next to Joy of Reading - learn to read on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Joy of Reading - learn to read is listed in the Education category on the Google Play.
Based on this audit, Joy of Reading - learn to read should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Joy of Reading - learn to read.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US