How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| giftbetter | #1 | — |  |     | ||
| gift recommendations | #22 |  |  |    | ||
| personalized gifts | #24 |  |  |     | ||
| gift finder | #60 |  |  |     | ||
| birthday gifts | #86 |  |  |   | ||
| gift ideas | Not ranked | — | — |   | ||
| holiday gifts | Not ranked | — | — |    | ||
| unique gifts | Not ranked | — | — |     | ||
| gift suggestions | Not ranked | — | — | | ||
| gift planner | Not ranked | — | — |      |
Apps positioned directly before or after yours on keywords
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Occurrence count shows how many keywords each competitor appears on
Shopping chart position
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Vinted: Pre-loved marketplace
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DealSeek: Coupons & Discounts
Walgreens
Target: Shop. Style. Save.
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
GiftBetter has a perfect quality score and ranks #1 for its brand keyword, but its overall visibility is low (38/100) due to weak keyword coverage, no chart presence, and zero user reviews. Immediate focus should be expanding and optimizing the keyword set and building social proof.
The app’s own name "giftbetter" ranks #1 with 71 traffic points and a moderate difficulty of 35, giving a solid foundation to build upon. Leverage this by ensuring the brand keyword appears in the title, subtitle, and keyword field.
Only 5 of the 10 analyzed keywords rank, and high‑traffic terms such as "gift ideas" (42 traffic) and "holiday gifts" (50 traffic) are not ranked at all. Expand the keyword field with these terms and consider long‑tail variations to capture more searches.
Charts score is 0% and the app is not ranked in the Shopping category, meaning it never appears in top‑charts or category leaderboards. Improving rankings for core keywords will unlock chart eligibility and drive organic traffic.
Current title is just the brand name. Adding one or two high‑volume keywords (e.g., "Gift Ideas" or "Personalized Gifts") to the title or subtitle can boost relevance for those searches without exceeding character limits.
The app has 0 reviews, which hurts credibility and ranking signals. Implement in‑app prompts after a successful purchase or gift suggestion to encourage 4‑5 star reviews, aiming for at least 30 reviews within 30 days.
Competitors like Gifture and Printerval rank ahead for shared keywords such as "personalized gifts" and "gift recommendations". Conduct a deeper competitor keyword audit and adopt any high‑traffic, low‑difficulty terms they are missing.
Actionable recommendations to improve your visibility
Your description is 1591 characters, providing good keyword density and information for users.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
GiftBetter has a visibility score of 38 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 10, 2026.
GiftBetter is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of GiftBetter are Elfster: The Secret Santa App, Printerval: Custom Gifts, Bleems - Flowers & Gifts. These apps appear next to GiftBetter on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
GiftBetter is listed in the Shopping category on the Apple App Store.
Based on this audit, GiftBetter should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GiftBetter.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US