Trot

All 10 target keywords (e.g., "couch to 5k", "run walk intervals") have no rankings despite decent traffic (40‑77 searches) and moderate difficulty (27‑56). This prevents organic discovery.

The app has a 0.0 rating with 0 reviews, harming credibility and the App Store ranking algorithm. Lack of social proof also reduces conversion rates.

Keywords such as "couch to 5k" (traffic 58, difficulty 56) and "beginner running" (traffic 68, difficulty 42) offer strong search volume. Incorporating them in the title, subtitle, and keyword field can quickly generate impressions.

The description concisely explains a 9‑week beginner program with voice coaching, which aligns well with user intent for beginner running apps and can be leveraged in promotional copy.

A 30‑second preview video and updated screenshots highlighting the voice coach and weekly progress can improve the Quality Score and conversion, complementing the existing 50% quality rating.

Placing the app in the sub‑category "Running" within Health & Fitness can improve relevance for the target audience and may unlock category charts once rankings improve.