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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
Meritrade ranks #1 for its brand keyword but falls short on high‑traffic generic terms and has no chart presence, resulting in a low visibility score of 26/100. Immediate focus should be on expanding keyword coverage and boosting install volume to improve rankings.
The app holds the #1 position for "meritrade" with a traffic potential of 52 and a moderate difficulty (40), giving it a solid anchor for ASO. Leverage this by adding the brand name to the title and short description to retain this advantage.
Only 6 of the top 10 target keywords are ranked; high‑traffic terms like "stock market" (traffic 74, difficulty 71) and "stock broker" (traffic 57) are not ranked at all, limiting discovery. This is the biggest driver of the 30% keyword score.
Charts Score is 0%, meaning the app is not appearing in top‑charts for either Global or Category rankings, which further suppresses organic installs and user trust.
Target "stock market" (traffic 74) and "buy stocks" (rank 35, traffic 68) by embedding them in the title, short description, and first 150 characters of the full description. Given their difficulty levels (71 and 44), modest SEO tweaks can push them into the top 30.
Current rating is 3.5 / 5 from 444 reviews, dragging the Quality Score down despite a 75% overall quality. Launch an in‑app prompt for satisfied users and offer a small incentive to raise the average rating above 4.0, which positively influences rankings.
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Common questions about this ASO audit.
Meritrade. Invest. Buy. Sell has a visibility score of 26 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
Meritrade. Invest. Buy. Sell is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Meritrade. Invest. Buy. Sell are Centro Cambiario Meritrade, Forex Trading School & Game, Autopilot - Investment App. These apps appear next to Meritrade. Invest. Buy. Sell on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Meritrade. Invest. Buy. Sell is listed in the Finance category on the Google Play.
Based on this audit, Meritrade. Invest. Buy. Sell should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Meritrade. Invest. Buy. Sell.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.