How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
9
Ranked in top 100
9
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hair2hair | #1 | — |  |    ![My Hair [iD]](https://ygaakojdxtvulmybdwxk.supabase.co/storage/v1/object/public/applyra/icons/gplay/com.loreal.swatchbook.png){kind=icon} | ||
| hair care tracker | #1 | — |  |    | ||
| personalized hair care | #2 | |  |  | ||
| hair goals | #2 | |  |   | ||
| hair routine tracker | #4 | | |  | ||
| hair type finder | #5 |  | |  | ||
| hair product matcher | #5 | | |  | ||
| hair analysis | #6 | |  |  | ||
| hair product scanner | #8 | |  |    | ||
| product match | Not ranked | — | — |      |
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Occurrence count shows how many keywords each competitor appears on
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
hair2hair has excellent keyword coverage (96% score, 9/10 keywords in top 10) but suffers from low visibility due to absent chart rankings and a modest quality score (63%). Immediate focus should be on boosting app quality assets and securing chart positions while targeting the high‑traffic unranked keyword.
The app ranks #1 for its brand name and the core term "hair care tracker" and holds top‑10 positions for 9 out of 10 target keywords, delivering strong organic traffic potential (e.g., traffic scores 30‑47). Maintain these rankings by monitoring competitor shifts.
Holding #1 for "hair2hair" and "hair care tracker" gives the app high relevance for users directly searching for a hair care tracking solution, driving consistent discovery. Leverage these flagship rankings in ads and social promotion.
Charts Score is 0% with no global or category ranking, meaning the app is missing out on the visibility boost from list placements. This is the biggest gap pulling down the overall visibility score (75/100).
A Quality Score of 63% indicates sub‑optimal store assets (icon, screenshots, video, description structure) and relatively few reviews (621, 4.2★). Improving visual assets and review volume can raise conversion and ranking.
The keyword "product match" has the highest traffic potential (50) with moderate difficulty (42) but is currently unranked. Adding this exact phrase to the app title or short description and reinforcing it in the long description could capture significant additional downloads.
Actionable recommendations to improve your visibility
Your description is 1942 characters, providing good keyword density and information for users.
Ranking in top 10 for 7 keyword(s): hair product scanner, personalized hair care, hair type finder.
Score of 75/100 indicates solid app store presence.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
hair2hair - Hair Care Tracker has a visibility score of 75 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 17, 2026.
hair2hair - Hair Care Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 9 keywords, with 9 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of hair2hair - Hair Care Tracker are Hair Care Routine Tracker, Hair Scan - AI Hair Snap, Hair Health & Scanner HairKeep. These apps appear next to hair2hair - Hair Care Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
hair2hair - Hair Care Tracker is listed in the Beauty category on the Google Play.
Based on this audit, hair2hair - Hair Care Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to hair2hair - Hair Care Tracker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US