Changers Fit

Only 2 of the 10 analyzed keywords rank ("changers" #1, "fitness tracker" #68). High‑traffic terms like "team challenges", "corporate wellness" and "employee wellness" are not ranked, indicating they are missing from the title, short description, or keyword field.

The app shows a 0.0 rating with 0 reviews, pulling the Quality Score down to 50%. Lack of social proof reduces click‑through and conversion rates, especially against competitors like Moneywalk Step Counter&Rewards that have established ratings.

Keywords such as "health promotion" (traffic 43, difficulty 33) and "employee wellness" (traffic 31, difficulty 32) have modest difficulty and solid search volume. Adding them to the keyword list and embedding them in the description can quickly improve rankings.

The brand term "changers" already ranks #1 with traffic 53 and difficulty 37, providing a solid anchor. Leverage this by pairing the brand with other high‑value terms in the title (e.g., "Changers Fit – Team Challenges & Corporate Wellness").

Current assets are likely generic; competitors use engaging screenshots and short videos to boost install rates. Adding vivid, team‑oriented screenshots, a 15‑second promo video, and clear call‑to‑action can raise CTR and indirectly improve rankings.

Moneywalk Step Counter&Rewards ranks ahead but focuses only on step counting. Changers Fit offers multi‑modal challenges (steps, running, cycling, CO₂ reduction). Highlight this unique value proposition in the short description and feature graphic to capture niche search traffic.