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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
3
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
MealScan has strong brand visibility with its name ranking #1, but its overall ASO is limited by low keyword coverage and lack of chart presence. The immediate priority is to broaden keyword rankings and improve conversion assets to lift the visibility score.
The app’s own brand keyword "mealscan" ranks #1 with a traffic potential of 60 and a moderate difficulty of 38, securing a solid foothold in search. Leverage this by reinforcing the brand in the title and subtitle to maintain top‑of‑mind recall.
Only 3 of the 10 analyzed keywords are ranked; high‑traffic terms like "calorie counter" (traffic 81, difficulty 84) and "food calorie tracker" (traffic 60, difficulty 57) are missing entirely. Expanding the keyword set is critical to capture this demand.
The app is not appearing in global or category charts, indicating low install velocity and conversion rates. Improving metadata and store assets can boost click‑through and drive the app onto charts.
Competitors rank for keywords such as "barcode scanner" (traffic 80) and "nutrition tracker" (traffic 82) which MealScan currently does not rank for. Incorporating these terms into the short description and full description can capture their audience.
The first 500 characters lack keyword density and clear benefit statements. Re‑writing the description with SEO‑friendly headings, bullet points, and secondary keywords (e.g., "macro tracker", "workout tracker") will improve relevance scores.
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Common questions about this ASO audit.
MealScan: Food Calorie Tracker has a visibility score of 50 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
MealScan: Food Calorie Tracker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 3 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of MealScan: Food Calorie Tracker are MyFitnessPal: Calorie Counter, Nosher: Healthy Food Scanner, Yazio: AI Calorie Tracker. These apps appear next to MealScan: Food Calorie Tracker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
MealScan: Food Calorie Tracker is listed in the Health & Fitness category on the Google Play.
Based on this audit, MealScan: Food Calorie Tracker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MealScan: Food Calorie Tracker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.