How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
6
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| expeditors | #1 | — | ||||
| shipment tracking | #25 | |||||
| freight tracker | #35 | |||||
| logistics tracker | #74 | |||||
| cargo tracker | #81 | |||||
| shipping tracker | #95 | |||||
| tracking number | Not ranked | — | — | |||
| container specifications | Not ranked | — | — | |||
| port locator | Not ranked | — | — | |||
| dimensional weight calculator | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Expeditors Shipment Tracking enjoys strong brand authority (rank 1 for “expeditors”) and perfect quality score, but its overall visibility is low (31/100) due to limited keyword coverage and no category or chart rankings.
The keyword "expeditors" ranks #1 with 46 traffic and a moderate difficulty (37), securing top‑of‑search visibility for the brand name. Leverage this by keeping the brand term prominent in the title and description.
A quality score of 100% indicates excellent app stability, rating (5.0 from 145 reviews), and compliance. Maintain current user experience while focusing on ASO growth.
Only 6 of the 10 analyzed keywords rank; high‑traffic terms like "tracking number" (traffic 45), "port locator" (traffic 42), and "container specifications" (traffic 38) are not ranked, limiting discoverability.
The app is not ranked in the Business category and has a 0% charts score, meaning it does not appear in top charts or category listings, which hurts organic discovery.
Add missing but relevant keywords (e.g., "tracking number", "port locator", "dimensional weight calculator", "container specifications", "logistics tracker") to the keyword field and integrate them naturally into the short description and full description to capture additional traffic.
Rewrite the title (max 30 chars) and short description to include top generic terms such as "Shipment Tracking" and "Freight Tracker" while preserving the brand name. This can improve relevance for non‑brand searches.
Actionable recommendations to improve your visibility
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Expeditors Shipment Tracking has a visibility score of 31 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 18, 2026.
Expeditors Shipment Tracking is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 6 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Expeditors Shipment Tracking are Expeditors Carrier Connect, Track Me Fast Package Tracker, FedEx Mobile. These apps appear next to Expeditors Shipment Tracking on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Expeditors Shipment Tracking is listed in the Business category on the Google Play.
Based on this audit, Expeditors Shipment Tracking should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Expeditors Shipment Tracking.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.