How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| melio | #52 |  |  |      | ||
| facial analysis | Not ranked | — | — |      | ||
| face scanner | Not ranked | — | — |    | ||
| facial symmetry | Not ranked | — | — |     | ||
| beauty analyzer | Not ranked | — | — |    | ||
| face tracker | Not ranked | — | — |      | ||
| facial proportions | Not ranked | — | — |   | ||
| face analysis tool | Not ranked | — | — |  | ||
| facial features | Not ranked | — | — |    | ||
| face mapping | Not ranked | — | — |  |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Melio has a critically low visibility score (4/100) due mainly to poor keyword rankings and zero user reviews, while its quality score sits at a modest 50%. Immediate focus should be on keyword optimization and review acquisition to lift rankings.
Only 1 of 10 target keywords ranks ("melio" at #52 with 82 traffic). Core terms like "facial analysis", "face scanner" and "facial symmetry" are not ranked, indicating insufficient keyword presence in title, short and long descriptions.
The app has 0 reviews and no rating, which heavily impacts trust and store algorithm signals. New users are less likely to install without social proof.
Including high‑traffic keywords in the app title can boost rankings. For example, "Melio – Face Scanner & Facial Analysis" would capture both brand and primary search terms.
Rewrite the short and long descriptions to naturally repeat top keywords (e.g., facial analysis, face scanner, beauty analyzer) and add clear benefit‑driven bullet points. This can improve the Keywords Score from 2% toward the target 70‑80%.
The brand keyword "melio" already ranks at #52 with 82 estimated traffic, showing some baseline awareness that can be leveraged when expanding keyword coverage.
Actionable recommendations to improve your visibility
Your description is 2450 characters, providing good keyword density and information for users.
15 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 4/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Melio - Facial Analysis has a visibility score of 4 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 16, 2026.
Melio - Facial Analysis is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Melio - Facial Analysis are Western Union Send Money Now, Bank Millennium. These apps appear next to Melio - Facial Analysis on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Melio - Facial Analysis is listed in the Beauty category on the Google Play.
Based on this audit, Melio - Facial Analysis should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Melio - Facial Analysis.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US