How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| phone search engine | #4 | |||||
| phone number search | #14 | |||||
| reverse lookup | #17 | |||||
| number lookup | #20 | |||||
| spam call blocker | Not ranked | — | — | |||
| caller id | Not ranked | — | — | |||
| unknown caller | Not ranked | — | — | |||
| call blocker | Not ranked | — | — | |||
| spam detector | Not ranked | — | — | |||
| call identifier | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Reverse Lookup+ has modest keyword rankings (56% keyword score) but suffers from low overall visibility (44/100) and poor chart presence. The primary priority is to capture high‑traffic, unranked keywords and boost app quality signals to improve rankings.
The app already ranks within the top 20 for "reverse lookup" (rank 17) and "phone search engine" (rank 4), contributing to a 56% keyword score. Leverage these positions by reinforcing them in the title and short description.
Charts Score is 0%, meaning the app is not appearing in top‑global or category charts. This limits organic discovery and drives the low overall visibility score.
Key terms like "spam call blocker" (traffic 55), "caller id" (traffic 83), and "unknown caller" (traffic 55) have substantial search volume but the app is not ranked for any of them. Capturing these could add >200 traffic points.
Competitors such as NumberBox and CallApp rank ahead while sharing only one keyword each. Target the shared keywords (e.g., "caller id", "spam call blocker") and add differentiating terms like "ad‑free" to outrank them.
A 3.7 rating from 847 reviews drags the Quality Score (38%). Implement a timed in‑app prompt after successful lookups to solicit 4‑5 star reviews, aiming to raise the average rating above 4.0.
The first 500 characters end abruptly with "Need He" and miss many target keywords. Expanding the description to at least 4,000 characters and embedding high‑traffic keywords will improve relevance and conversion.
Actionable recommendations to improve your visibility
Your description is 2450 characters, providing good keyword density and information for users.
Ranking in top 10 for 1 keyword(s): phone search engine.
A 3.7 rating may deter potential users. Focus on fixing bugs and improving UX.
Last updated 8 months ago. Regular updates signal active development and improve rankings.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Reverse Lookup+ : Phone Search has a visibility score of 44 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
Reverse Lookup+ : Phone Search is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Reverse Lookup+ : Phone Search are NumberBox:Reverse Phone Lookup, Reverse LookUp : Number Info, CallApp: Caller ID & Block. These apps appear next to Reverse Lookup+ : Phone Search on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Reverse Lookup+ : Phone Search is listed in the Communication category on the Google Play.
Based on this audit, Reverse Lookup+ : Phone Search should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Reverse Lookup+ : Phone Search.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.