How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
8
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
GiftCardHome has a perfect Quality Score and dominates its brand keyword, but its overall visibility is low (29/100) due to poor keyword coverage and missing category rankings. The top priority is to broaden and optimize keyword targeting to capture high‑traffic search terms.
The app ranks #1 for its exact brand keyword "giftcardhome" with 49 monthly searches and a moderate difficulty (36), ensuring consistent organic traffic from brand‑aware users.
A 100% Quality Score indicates the listing meets all technical best‑practices (rating, reviews, crash‑free installs), providing a solid foundation for further ASO improvements.
Only 1 out of 10 target keywords ranks in the top 10 (32% Keywords Score). High‑traffic terms like "sell gift cards" (38 searches, difficulty 81) and "gift card seller" (35 searches) are not ranked at all, limiting discovery.
The app is not appearing in the Tools category charts, which reduces algorithmic boost from category relevance and makes it harder for users browsing the category to discover the app.
Focus on improving rankings for "buy gift cards" (56 searches, rank 62), "gift card exchange platform" (rank 26) and unranked "sell gift cards". Incorporate these exact phrases into the title, short description, and keyword field, and create localized versions for markets where difficulty is lower.
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Improve your ratings and downloads to climb the category charts.
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Common questions about this ASO audit.
GiftCardHome has a visibility score of 29 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
GiftCardHome is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 8 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of GiftCardHome are Home of Cards: Cozy Solitaire, Gameflip: Buy & Sell, CardFirst:Sell Gift Card naira. These apps appear next to GiftCardHome on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
GiftCardHome is listed in the Tools category on the Google Play.
Based on this audit, GiftCardHome should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to GiftCardHome.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.