How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
5
In top 10
| Keyword | Rank | Traffic | Difficulty | Graph | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|---|
| papershift | #1 | Live trend | — |  | |||
| roster planning | #1 | Live trend | — |  | |||
| roster app | #7 | Live trend | |  | |||
| team roster | #8 | Live trend |  |  | |||
| staff roster | #9 | Live trend |  |  | |||
| shift planner | Not ranked | Live trend | — | — | |||
| duty scheduling | Not ranked | Live trend | — | — | |||
| work schedule | Not ranked | Live trend | — | — | |||
| shift management | Not ranked | Live trend | — | — | |||
| employee scheduling | Not ranked | Live trend | — | — |
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Personalized insights generated by our AI
The app ranks #1 for its brand keywords but lacks visibility for broader high‑traffic terms, has no chart presence, and suffers from a low quality score due to zero reviews. Immediate focus should be on expanding keyword coverage and boosting user credibility.
Both "papershift" and "roster planning" rank #1 with traffic scores of 44 and 42 and low difficulty (28‑37). This strong brand presence should be leveraged in the title and short description to maintain dominance.
Only 5 of the top 10 target keywords are ranked. High‑traffic terms like "shift planner" (traffic 49) and "duty scheduling" (traffic 41) are not ranked, causing a keywords score of 82% and missing potential users.
Charts Score is 0% with no global or category ranking, indicating the app is not appearing in top lists. This limits organic discovery and contributes to the overall visibility score of 64/100.
Keywords such as "team roster" (rank 8), "roster app" (rank 7) and "staff roster" (rank 9) have moderate difficulty (34‑39) and solid traffic (32‑44). Optimizing metadata can push these into the top 5, boosting the keywords score.
The app has 0 reviews, resulting in a Quality Score of 50%. Lack of social proof hurts conversion rates and store ranking.
The current 500‑character description does not contain high‑traffic keywords like "shift planner" or "duty scheduling". Adding these terms naturally can improve relevance for those queries.
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Common questions about this ASO audit.
Roster planning has a visibility score of 64 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 27, 2026.
Roster planning is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 5 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Roster planning are Supershift Shift Work Calendar, Station: Employee Time-Clock, Roster Hockey. These apps appear next to Roster planning on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Roster planning is listed in the Business category on the Google Play.
Based on this audit, Roster planning should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Roster planning.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US
