How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| hancock whitney | #1 | — |  |     | ||
| check deposit | #82 |  |  |      | ||
| mobile banking | Not ranked | — | — |     | ||
| card control | Not ranked | — | — |      | ||
| zelle payments | Not ranked | — | — |   | ||
| bill pay | Not ranked | — | — |      | ||
| credit monitoring | Not ranked | — | — |      | ||
| financial insights | Not ranked | — | — |      | ||
| account management | Not ranked | — | — |      | ||
| online banking | Not ranked | — | — |   |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has solid user satisfaction (4.4 rating, 78% quality) but extremely low visibility (20/100) due to poor keyword rankings and no chart presence. Immediate focus should be on keyword optimization and store listing enhancements to capture high‑traffic terms like "mobile banking" and "card control".
A 4.4‑star rating across 898 reviews signals strong user satisfaction, contributing to a 78% quality score. Leverage this by highlighting the rating in promotional assets to boost conversion.
The app’s quality score of 78% indicates solid technical performance, stable updates, and compliance with Play Store guidelines. Maintain this baseline while focusing on ASO improvements.
Only 2 of the top 10 target keywords rank ("hancock whitney" at #1). Core terms like "mobile banking" (traffic 63, difficulty 65) and "card control" (traffic 30, difficulty 68) are not ranked, dragging the keyword score to 22%. Incorporate these high‑traffic keywords into the title, short description, and long description.
The app does not appear on any global or category charts, resulting in a 0% charts score. Lack of install velocity and limited localized listings are likely causes.
The first 500 characters omit several high‑traffic keywords (e.g., "Zelle payments", "bill pay", "online banking"). Rewrite the short description to include 3‑4 primary keywords and expand the long description with bullet‑point benefits, LSI terms, and calls‑to‑action.
Competitors like Kinecta Mobile Banking rank ahead with only 1 shared keyword. Conduct a competitor keyword gap analysis to discover untapped terms (e.g., "financial insights", "account management") and add them to the metadata and in‑app assets.
Actionable recommendations to improve your visibility
18 screenshots give users a comprehensive view of your app.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 20/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Hancock Whitney Bank has a visibility score of 20 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 28, 2026.
Hancock Whitney Bank is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Hancock Whitney Bank are Hancock Whitney Business, Kinecta Mobile Banking, FourLeaf Mobile Banking. These apps appear next to Hancock Whitney Bank on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Hancock Whitney Bank is listed in the Finance category on the Google Play.
Based on this audit, Hancock Whitney Bank should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Hancock Whitney Bank.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US