How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| wilson's | #1 | — | ||||
| garden center | #9 | |||||
| gardening news | #63 | |||||
| garden rewards | #73 | |||||
| loyalty rewards | Not ranked | — | — | |||
| plant database | Not ranked | — | — | |||
| newark ohio | Not ranked | — | — | |||
| garden shop | Not ranked | — | — | |||
| loyalty points | Not ranked | — | — | |||
| gardening tips | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Wilson's Garden Center has a modest visibility score of 30/100, with a strong rank for its brand keyword but poor overall keyword coverage and no chart presence. The primary priority is to broaden keyword rankings and improve store listing quality to climb category rankings.
The keyword "wilson's" ranks #1 with a traffic potential of 51, showing strong brand recognition. Leverage this by reinforcing the brand in the title and short description to maintain the top position.
Only 4 of the 10 analyzed keywords rank, and 6 high‑traffic terms (e.g., "garden center", "plant database", "gardening tips") are not ranked. This drives the 36% keyword score and hampers discoverability.
The app has no presence in global or category charts, reflected by a 0% charts score and no category rank. Without chart visibility, organic traffic remains low.
Keywords like "gardening news" (rank 63) and "garden rewards" (rank 73) have moderate difficulty (34‑35) and decent traffic. Refining the app description and adding these terms can push them into the top 30.
The location‑specific term "newark ohio" is not ranked despite being central to the business. Incorporate local phrases in the title, description, and metadata to capture nearby users.
A quality score of 50% suggests missing assets such as high‑resolution screenshots, an app preview video, and a detailed feature list. Enhancing these elements can improve conversion and the overall score.
Actionable recommendations to improve your visibility
No specific strengths identified
Your app description is only 431 characters. A longer description (1500-4000 chars) improves discoverability and conversion.
You have 3 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Last updated 10 months ago. Regular updates signal active development and improve rankings.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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Common questions about this ASO audit.
Wilson's Garden Center has a visibility score of 30 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 19, 2026.
Wilson's Garden Center is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Wilson's Garden Center are Wilson Tool, Roblox, Green Thumb: Gardening & Farm. These apps appear next to Wilson's Garden Center on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Wilson's Garden Center is listed in the Lifestyle category on the Google Play.
Based on this audit, Wilson's Garden Center should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Wilson's Garden Center.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.