How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
SubTotal Invoice Maker has a solid quality score and top rating but suffers from low overall visibility, missing rankings for several high‑traffic keywords and no presence in top charts. Immediate focus should be on keyword optimization and title refinement to capture untapped search demand.
The app holds a 4.6/5 rating from 159 reviews and a 100% quality score, indicating strong user satisfaction and recent maintenance (last update 2026‑05‑27). Leverage this reputation in the store listing to build trust.
High‑traffic terms "invoice maker" (traffic 73, difficulty 86), "estimate creator" (traffic 41) and "quote maker" (traffic 41) are currently unranked, limiting discoverability. These are core descriptors of the app’s functionality.
Charts score is 0% and the app is not ranked in the Business category, meaning it isn’t benefiting from algorithmic boost that comes with chart placement. This reflects low install velocity relative to competitors.
The current title "SubTotal Invoice Maker" only captures the brand and a single keyword. Adding high‑traffic terms such as "Invoice Maker", "PDF Invoices" and "Quote Maker" (while respecting the 30‑character limit) can improve keyword relevance and rankings.
Keywords like "billing software" (rank 82, difficulty 39) and "time tracking invoice" (rank 97, difficulty 36) have moderate traffic and low difficulty. Creating dedicated feature blurbs and localized assets around these terms can push them into the top 30.
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Common questions about this ASO audit.
SubTotal Invoice Maker has a visibility score of 36 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
SubTotal Invoice Maker is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SubTotal Invoice Maker are SUBTOTAL.Касса (POS) для ФЗ 54, Adobe Acrobat Reader: Edit PDF, invoice24: Easy Invoice Maker. These apps appear next to SubTotal Invoice Maker on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SubTotal Invoice Maker is listed in the Business category on the Google Play.
Based on this audit, SubTotal Invoice Maker should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SubTotal Invoice Maker.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.