How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
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Finance
Occurrence count shows how many keywords each competitor appears on
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Personalized insights generated by our AI
DoNotPay has a strong brand presence, ranking #1 for its own name, but suffers from extremely low overall visibility (17/100) due to poor keyword coverage, no chart rankings, and limited user engagement. Immediate focus should be on keyword expansion, metadata optimization, and asset improvements to drive installs and climb the charts.
The app ranks #1 for the exact‑match keyword "donotpay" with 81 traffic points, indicating strong brand recognition. Leverage this by keeping the brand name prominent while adding supplemental keywords.
Only 1 out of 10 target keywords is ranked, missing an estimated 400+ traffic points from high‑volume terms like "bill negotiator" (39) and "unclaimed money" (79). Expand and integrate these keywords into the title, short description, and full description.
Charts Score is 0% with no ranking in the Tools category, limiting organic discoverability. Boost installs through ASO‑driven campaigns and improved conversion assets to break into the top 500.
Current title and short description lack high‑traffic keywords. Adding terms such as "Bill Negotiator" or "Refund Helper" can increase relevance and keyword match score, driving more impressions.
Screenshots and video do not highlight keyword‑rich features (e.g., subscription management, ticket appeal). Adding localized captions and new assets can improve conversion rates and support higher rankings.
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Common questions about this ASO audit.
DoNotPay has a visibility score of 17 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
DoNotPay is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of DoNotPay are DailyPay On-Demand Pay. These apps appear next to DoNotPay on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
DoNotPay is listed in the Tools category on the Google Play.
Based on this audit, DoNotPay should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to DoNotPay.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.