How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| simple in/out | #1 | — |  |     | ||
| in out board | #2 |  | |   | ||
| office status | Not ranked | — | — |      | ||
| automatic checkin | Not ranked | — | — |      | ||
| employee tracker | Not ranked | — | — |      | ||
| location based status | Not ranked | — | — |      | ||
| staff management | Not ranked | — | — |      | ||
| attendance tracker | Not ranked | — | — |      | ||
| status update | Not ranked | — | — |      | ||
| office attendance | Not ranked | — | — |    |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Simple In/Out holds strong brand keyword positions (rank 1 & 2) but suffers from low overall visibility, with only 2 of 10 target keywords ranking and no chart presence. Immediate focus should be on expanding keyword coverage and improving rating/review volume to boost quality and chart scores.
The app ranks #1 for "simple in/out" (traffic 57, difficulty 37) and #2 for "in out board" (traffic 77, difficulty 46), indicating strong brand recognition and relevance. Leverage this by reinforcing these terms in the title and short description to maintain top positions.
Only 2 of the 10 analyzed keywords are ranked, leaving high‑traffic terms like "automatic checkin" (traffic 44) and "employee tracker" (traffic 37) unclaimed. Optimize the title, short description, and long description to include these missed keywords.
Charts Score is 0%, meaning the app is not appearing in top charts for any region or category. This is tied to the lack of keyword coverage and modest rating (3.8). Improving both will help the app break into charts.
With 203 reviews averaging 3.8 stars, there is room to improve the Quality Score (75%). Implement in‑app prompts after a successful status update to encourage 4‑5 star reviews and aim for at least 300 reviews.
Current screenshots and description lack emphasis on the automatic location‑based status feature, a differentiator. Add a short video and new screenshots highlighting this, and include the phrase "automatic check‑in" in captions to capture related searches.
Actionable recommendations to improve your visibility
Your description is 3185 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 1 keyword(s): in out board.
Score of 79/100 indicates solid app store presence.
A 3.8 rating may deter potential users. Focus on fixing bugs and improving UX.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Simple In/Out has a visibility score of 79 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 31, 2026.
Simple In/Out is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Simple In/Out are Simple In/Out TV, Virtual In/Out Board. These apps appear next to Simple In/Out on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Simple In/Out is listed in the Productivity category on the Google Play.
Based on this audit, Simple In/Out should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Simple In/Out.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US