NextChess: Play Online

The app’s own brand keyword "nextchess" ranks at #42 with decent traffic (51) and low difficulty (30), showing that the brand is recognized. Leverage this by keeping the brand in the title and using it as a seed for related keyword expansion.

Only 2 of the 10 analyzed keywords are ranked (nextchess #42, play chess online #10). High‑traffic terms like "learn chess", "online chess", and "chess training" are not ranked, with difficulty scores ranging from 37‑68. This gaps hurts discoverability.

A 50% quality score indicates weak store assets – the description is short, lacks bullet points, screenshots have no captions, and there is no app preview video. This reduces conversion rates and may affect rankings.

The subtitle and keyword field can accommodate up to 100 characters. Insert high‑traffic, moderate‑difficulty terms such as "online chess", "learn chess", "chess training", and "gain elo" to capture additional search volume.

The app has a 0‑star rating with no reviews, which harms trust and ranking. Implement an in‑app review prompt after a positive game session and consider a small incentive (e.g., extra training levels) to encourage 5‑star ratings.