How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
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Personalized insights generated by our AI
NextChess has modest visibility with a 41/100 score, ranking only 2 of its top 10 target keywords. Immediate focus should be on expanding keyword coverage and improving store assets to boost rankings and attract downloads.
The app’s own brand keyword "nextchess" ranks at #42 with decent traffic (51) and low difficulty (30), showing that the brand is recognized. Leverage this by keeping the brand in the title and using it as a seed for related keyword expansion.
Only 2 of the 10 analyzed keywords are ranked (nextchess #42, play chess online #10). High‑traffic terms like "learn chess", "online chess", and "chess training" are not ranked, with difficulty scores ranging from 37‑68. This gaps hurts discoverability.
A 50% quality score indicates weak store assets – the description is short, lacks bullet points, screenshots have no captions, and there is no app preview video. This reduces conversion rates and may affect rankings.
The subtitle and keyword field can accommodate up to 100 characters. Insert high‑traffic, moderate‑difficulty terms such as "online chess", "learn chess", "chess training", and "gain elo" to capture additional search volume.
The app has a 0‑star rating with no reviews, which harms trust and ranking. Implement an in‑app review prompt after a positive game session and consider a small incentive (e.g., extra training levels) to encourage 5‑star ratings.
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Common questions about this ASO audit.
NextChess: Play Online has a visibility score of 41 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 21, 2026.
NextChess: Play Online is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 2 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of NextChess: Play Online are Chinese Chess - China game, Pure Chess, Chess - Chess Online. These apps appear next to NextChess: Play Online on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
NextChess: Play Online is listed in the Games category on the Apple App Store.
Based on this audit, NextChess: Play Online should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to NextChess: Play Online.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.