Gather: Queer Friends & Events

The generic keyword "gather" ranks #6 with a traffic potential of 61, indicating strong brand recognition. Preserve this position by maintaining the title and retaining the brand name in the subtitle.

Only 1 of the 10 target keywords is ranked; the remaining nine (e.g., "lgbtq+ events", "queer meetup") have zero traffic and are not indexed. This limits discoverability for users searching intent‑driven terms.

The app’s quality score is 40%, suggesting missing or sub‑optimal assets such as screenshots, video, and concise feature highlights. Enhancing visual assets can boost conversion and overall ranking.

Incorporate high‑traffic, low‑difficulty long‑tail keywords like "lgbtq events near me", "gay friends", "trans community" into the title, short description, and keyword field. This can quickly raise the Keywords Score from 13% toward the 60‑80% range.

Two competitors named "Gather Meetings" and "Gather" share the same core keyword, causing brand cannibalization. A distinct subtitle (e.g., "Queer Meetup & Events") or a modest re‑brand can reduce overlap and improve unique search visibility.

With a 0‑review count, the app lacks social proof, hurting click‑through rates. Implement an in‑app review prompt after a successful event RSVP and consider a small incentive program to seed initial 5‑star reviews.