How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
2
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| mermapp | #1 | — |  |     | ||
| mermaid community | #1 | — |  |    | ||
| mermaid app | #23 |  |  |    | ||
| mermaid gatherings | #31 |  |  |     | ||
| mermaids | Not ranked | — | — |   | ||
| freediving buddies | Not ranked | — | — |      | ||
| ocean lovers | Not ranked | — | — |      | ||
| freediving community | Not ranked | — | — |  | ||
| mermaid networking | Not ranked | — | — |    | ||
| ocean events | Not ranked | — | — |     |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
MerMapp ranks #1 for its brand keywords but overall visibility is low (46/100) due to poor coverage of high‑traffic generic terms and no category chart presence. Immediate focus should be on expanding and optimizing keyword assets to capture the broader mermaid/freediving audience.
The app holds the #1 position for "mermapp" and "mermaid community" with traffic scores of 34 and 36 respectively, demonstrating strong brand recognition that can be leveraged for cross‑keyword expansion.
Six of the ten analyzed keywords (e.g., "mermaids" traffic 46, "freediving buddies" traffic 35) are not ranked at all, indicating a gap in keyword targeting that is costing potential organic installs.
The app is not appearing in the Social category charts, which reduces discoverability for users browsing by category; this is reflected in the 0% Charts Score.
Incorporate top‑traffic generic terms like "mermaids", "freediving buddies" and "ocean lovers" into the app title (max 30 characters) and short description to boost relevance for those searches.
Add at least 10 related long‑tail keywords (e.g., "mermaid networking", "ocean events", "mermaid gatherings") to the keyword field and naturally embed them throughout the description to improve the Keywords Score.
With only 17 reviews, the app’s rating signal is weak. Implement an in‑app prompt or incentive program to drive 50+ new 5‑star reviews, which will strengthen ranking and conversion rates.
Actionable recommendations to improve your visibility
Your description is 3687 characters, providing good keyword density and information for users.
21 screenshots give users a comprehensive view of your app.
Your 4.5 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
MerMapp: Mermaid Community has a visibility score of 46 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
MerMapp: Mermaid Community is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 2 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of MerMapp: Mermaid Community are MIR con MirMeApp, Mermaid Mom Care Games, Mermaid Photo. These apps appear next to MerMapp: Mermaid Community on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
MerMapp: Mermaid Community is listed in the Social category on the Google Play.
Based on this audit, MerMapp: Mermaid Community should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to MerMapp: Mermaid Community.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US