Bodhira

The app’s own name 'bodhira' ranks #1 with low difficulty (20) and modest traffic (27), indicating strong brand recognition. Leverage this by keeping the brand keyword in the title and subtitle while expanding surrounding keyword field.

Only 1 of the top 10 target keywords is ranked, giving a Keywords Score of 14%. High‑traffic keywords such as 'mental wellness' (traffic 52, difficulty 39) and 'self care' (traffic 62, difficulty 64) are missing, limiting discoverability.

The app is not ranked in the Health & Fitness category, which prevents exposure in category charts. Without category rank, organic downloads from browse traffic are near zero.

Keywords like 'mental wellness', 'mindfulness app', and 'emotional support' have traffic above 40 and difficulty below 45. Updating the subtitle, keyword field, and description to naturally include these terms can boost rankings quickly.

The app currently has 0 reviews, which hurts credibility and ranking signals. Implement an in‑app prompt after a meaningful session to collect 5‑10 5‑star reviews, aiming for a minimum of 20 reviews within 30 days.

If the app targets non‑English speaking markets, adding localized keywords (e.g., Hindi equivalents for 'mental health', 'wellness') can capture additional traffic with low competition.