How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
7
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| buildcalc | #1 | — |  |     | ||
| construction calculator | #15 |  |  |     | ||
| building calculator | #16 | |  |  | ||
| baluster calculator | #19 |  |  |     | ||
| masonry calculator | #34 |  |  |    | ||
| drywall calculator | #65 |  |  |      | ||
| roofing calculator | #65 |  |  |      | ||
| stair layout | Not ranked | — | — |      | ||
| fence calculator | Not ranked | — | — |     | ||
| staircase design | Not ranked | — | — |    |
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Personalized insights generated by our AI
BuildCalc has strong brand authority and high user satisfaction, but its overall visibility is limited by sub‑optimal keyword coverage and unoptimized store assets. Immediate focus should be on expanding keyword rankings and refreshing metadata and visuals.
The app ranks #1 for its exact brand keyword "buildcalc" and maintains a 4.7‑star rating with a 90% quality score, indicating strong user trust and app stability.
BuildCalc is already #4 in the Business category, giving it good exposure among business‑related searches and a solid baseline for further growth.
Only 7 of the 10 target keywords are ranked; high‑traffic terms like "stair layout" (traffic 34) and "staircase design" (traffic 34) are missing, and "construction calculator" sits at rank 15 with difficulty 63, limiting discoverability.
The first 500 characters contain promotional language and lack the primary keywords (e.g., "fence calculator", "roofing calculator", "drywall calculator"). This reduces relevance signals for Google Play’s search algorithm.
Charts score is only 31%, indicating low conversion from store view to install. New, keyword‑rich screenshots and a demo video highlighting stair and roofing calculations can improve click‑through and install rates.
Actionable recommendations to improve your visibility
Your description is 3862 characters, providing good keyword density and information for users.
Your 4.7 star rating builds user trust and improves conversion rates.
Ranked #4 in category, driving organic discovery.
No significant issues found
No additional suggestions
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Common questions about this ASO audit.
BuildCalc has a visibility score of 56 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 5, 2026.
BuildCalc is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 7 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of BuildCalc are Concrete Calc Pro Calculator, Measure Master Pro Calculator, Construction Calculator PRO. These apps appear next to BuildCalc on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
BuildCalc is listed in the Business category on the Google Play, currently ranked #4 in that category.
Based on this audit, BuildCalc should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to BuildCalc.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US