petgugu

The app’s own keyword "petgugu" ranks #1 with a traffic score of 71 and a low difficulty (32), securing strong discovery for brand‑related searches.

Current rating is 3.1★ from only 19 reviews, dragging the Quality Score to 63% and reducing conversion. This also hurts ranking potential in the Tools category.

Only 4 of the top 10 target keywords are ranked. High‑traffic terms like "pet care" (traffic 63, difficulty 77) and "pet app" (traffic 57, difficulty 43) are not indexed, limiting organic reach.

Keywords such as "pet care", "pet app", "pet tracker" and "pet monitoring" have traffic scores 36‑63 and moderate difficulty (35‑54). Adding them to the title, short description, or as localized keyword sets could quickly improve rankings.

Charts Score is 0% (no global or category ranking). A focused user‑acquisition push combined with ASO tweaks (icon, screenshots, video) can generate the install spikes needed for chart placement.

Main competitors share only one keyword each and are ahead on keywords like "pet smart home" (rank 16) and "pet gadgets" (rank 23). Emphasize unique IoT features in the description and creative assets to stand out.