How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
4
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| baby shusher | #1 | — |  |     | ||
| baby shushing | #1 | — |  |   | ||
| shush sound | #4 | |  |   | ||
| baby soother | #6 | |  |   | ||
| baby sleep | Not ranked | — | — |      | ||
| soothing sounds | Not ranked | — | — |     | ||
| calming baby | Not ranked | — | — |     | ||
| sleep sounds | Not ranked | — | — |   | ||
| baby calming | Not ranked | — | — |   | ||
| newborn sleep | Not ranked | — | — |  |
Apps positioned directly before or after yours on keywords
Health & Fitness
Parenting
Parenting
Productivity
Parenting
Occurrence count shows how many keywords each competitor appears on
Parenting chart position
The Original Baby Shusher AppYour app
Baby Buddy for Android
Personalized insights generated by our AI
The app holds strong brand‑keyword positions and a #1 category rank, but suffers from a low quality score, modest rating, and missed high‑traffic keywords, limiting its overall visibility.
Ranks #1 for "baby shusher" (traffic 50) and "baby shushing" (traffic 43) and #4 for "shush sound" (traffic 43). These top‑ranked, intent‑rich terms drive a sizable portion of your current organic traffic.
Holding the #1 position in the Parenting category gives the app premium placement in category charts, contributing to the 33% charts score despite missing a global chart presence.
Quality score is only 53% and the store rating sits at 3.0 ★ from 350 reviews. Poor user satisfaction hampers conversion rates and can negatively affect keyword rankings.
Only 4 of the 10 analyzed keywords are ranked. High‑traffic terms such as "baby sleep" (traffic 41, difficulty 83) and "sleep sounds" (traffic 73, difficulty 79) are currently absent from the ASO mix.
Incorporate unranked, high‑traffic keywords (e.g., "baby sleep", "sleep sounds", "soothing sounds") into the app title, short description, and long description while respecting character limits to capture additional search volume.
Add localized screenshots, a demo video, and region‑specific graphics. Competitive apps leverage rich visual assets, which can improve click‑through rates and the quality score.
Actionable recommendations to improve your visibility
Your description is 2579 characters, providing good keyword density and information for users.
16 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Ranking in top 10 for 3 keyword(s): shush sound, baby shushing, baby soother.
Score of 73/100 indicates solid app store presence.
Ranked #1 in category, driving organic discovery.
A 3.0 rating may deter potential users. Focus on fixing bugs and improving UX.
No additional suggestions
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Common questions about this ASO audit.
The Original Baby Shusher App has a visibility score of 73 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on June 1, 2026.
The Original Baby Shusher App is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 4 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of The Original Baby Shusher App are White Noise Baby Sleep Sounds, Sound Sleeper Baby White Noise, Shush. These apps appear next to The Original Baby Shusher App on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
The Original Baby Shusher App is listed in the Parenting category on the Google Play, currently ranked #1 in that category.
Based on this audit, The Original Baby Shusher App should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to The Original Baby Shusher App.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US