How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| spndx | #1 | — | ||||
| split bills | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| budget planner | Not ranked | — | — | |||
| money manager | Not ranked | — | — | |||
| shared expenses | Not ranked | — | — | |||
| daily spending | Not ranked | — | — | |||
| bill splitter | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| expense tracker app | Not ranked | — | — |
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
SpndX has a brand keyword rank of 1 but overall visibility is extremely low (15/100) due to missing rankings for high‑traffic terms, no user reviews, and minimal store assets. Immediate focus should be on keyword optimization and conversion assets to move from brand‑only visibility to broader discovery.
The unique brand term "spndx" is already ranking #1 with a traffic score of 42, indicating strong brand awareness. Leverage this by keeping the brand prominently in the title and using it as a seed for related keyword variations.
Key finance terms like "split bills", "expense tracker", and "budget planner" have traffic scores above 40 but are not ranked at all. This causes the 16% keyword score and prevents organic discovery. Update title, short and full description to include these high‑traffic keywords.
The app has 0 reviews, resulting in a 50% quality score and likely hurting conversion. Lack of social proof also lowers ranking potential for competitive keywords.
Charts score is 0% and there is no indication of feature graphics or screenshot captions. Adding 5+ high‑resolution screenshots with localized captions and a compelling feature graphic can boost click‑through rate and quality score.
The only listed competitor shares just one keyword. This suggests many relevant finance keywords are under‑utilized. Conduct a competitor keyword sweep (e.g., "bill splitter", "shared expenses") and integrate the easiest‑to‑rank terms (difficulty <40) into the description.
Implement a timed, non‑intrusive review request after users have logged several expenses. Early positive reviews will lift the quality score and improve rankings for targeted keywords.
Actionable recommendations to improve your visibility
Your description is 3164 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
SpndX: Split Bills & Budget has a visibility score of 15 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 26, 2026.
SpndX: Split Bills & Budget is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 1 keyword, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of SpndX: Split Bills & Budget are SNAXE: Handle Toxic People. These apps appear next to SpndX: Split Bills & Budget on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
SpndX: Split Bills & Budget is listed in the Finance category on the Google Play.
Based on this audit, SpndX: Split Bills & Budget should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to SpndX: Split Bills & Budget.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.