How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
0
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| nightpenny | Not ranked | — | — |      | ||
| sleep tracker | Not ranked | — | — |      | ||
| sleep balance | Not ranked | — | — |      | ||
| passive tracking | Not ranked | — | — |      | ||
| sleep debt | Not ranked | — | — |     | ||
| weekly sleep ritual | Not ranked | — | — |    | ||
| sleep schedule | Not ranked | — | — |  | ||
| apple health integration | Not ranked | — | — |      | ||
| sleep repayment plan | Not ranked | — | — |      | ||
| sleep habit tracker | Not ranked | — | — |     |
Apps competing for the same keywords
No direct competitors found in keyword rankings.
Health & Fitness chart position
Planet Fitness
Strava: Run, Bike, Walk
Yuka - Food & Cosmetic Scanner
Flo Cycle & Period Tracker
Cal AI - Calorie Tracker
AllTrails: Hike, Bike & Run
MyFitnessPal: Calorie Counter
Google Health (Fitbit)
MenuFit - Healthy Eating Out
LADDER Strength Training Plans
Garmin Connect™
Crunch Fitness
Cronometer: Calorie Counter
Oura
Finch: Self-Care Pet
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Nightpenny has an extremely low visibility score (3/100) with zero ranked keywords and no category ranking, while its quality score is only 50%. Immediate focus should be on metadata optimization and user acquisition tactics to generate rankings and reviews.
All 10 target keywords (e.g., "sleep tracker" with 57 traffic) are not ranked, indicating the keyword field is either empty or filled with low‑impact terms. Populate the 100‑character keyword field with high‑traffic, low‑difficulty keywords such as "sleep debt" (52 traffic, 42 difficulty) and "passive tracking" (35 traffic, 30 difficulty).
A quality score of 50% suggests missing assets like screenshots, preview video, or an app icon that meets Apple’s guidelines. Adding 5 localized screenshots and a 15‑second video demonstrating the passive tracking ritual can boost the quality score and conversion rates.
The audit notes "apple health integration" with 41 traffic and 39 difficulty, yet it is not reflected in the title or subtitle. Incorporate the phrase "Apple Health" into the subtitle and sprinkle it in the first 3 lines of the description to capture this niche search volume.
Keywords like "sleep habit tracker" (41 traffic, 43 difficulty) and "weekly sleep ritual" (48 traffic, 40 difficulty) have moderate difficulty and can be added as long‑tail phrases in the description and promotional text, improving relevance without over‑optimizing the keyword field.
Nightpenny’s differentiator—passive tracking via Apple Health without extra hardware—is a compelling USP not currently highlighted in the metadata. Emphasize this benefit in the first two bullet points of the description to improve user appeal and keyword relevance.
Actionable recommendations to improve your visibility
Your description is 2657 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 3/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Nightpenny has a visibility score of 3 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on May 30, 2026.
Nightpenny is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 0 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Nightpenny is listed in the Health & Fitness category on the Apple App Store.
Based on this audit, Nightpenny should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Nightpenny.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US