Frequency Sleep Aid: Aera Calm

The exact brand term "aera calm" ranks #1 with 43 monthly searches, showing strong brand recognition. Leverage this by keeping the brand prominent in the title and using it as a seed for related keyword groups.

Only 2 of 10 target keywords rank (aera calm #1, frequency therapy #98). High‑traffic terms like "sleep aid" (68 searches) and "binaural beats" (63 searches) are not ranked, limiting discoverability. Expand title, short description, and long description with these keywords while respecting character limits.

The app has 0 reviews, resulting in an N/A rating which hurts conversion rates and may affect algorithmic trust. Implement an in‑app prompt after a successful sleep session to request a 5‑star review, aiming for at least 50 reviews with an average rating of 4.5+.

A 50% quality score suggests missing visual assets (screenshots, promo video) and possibly insufficient feature graphics. Add 8 high‑resolution screenshots highlighting frequency therapy, circadian management, and UI, plus a 30‑second promo video to raise the quality score above 80%.

Competitors like Calm and Meditopia dominate broad terms (meditation app, sleep tracker) but have limited presence for niche terms such as "frequency therapy" and "isochronic tones". Emphasize these unique keywords in the description and metadata to capture untapped search volume.

The audit shows no localized listings; English‑speaking markets alone provide ~500 monthly searches for target keywords. Localize the store listing into Spanish, Portuguese, and French, adapting keywords and visuals to each market to increase global traffic.