WordLex!

The app’s own brand keyword “wordlex” is already ranking at position 4 with a traffic potential of 77, giving a solid foundation for discovery. Leverage this by reinforcing the brand in the title and subtitle to maintain visibility.

Only 1 of 10 target keywords is ranking; high‑traffic terms like “word game” (traffic 64, difficulty 70) and “online word game” (traffic 54) are not ranked. Expand the keyword field and embed these terms in the subtitle and description to capture that demand.

The app has 0 ratings, which harms conversion and trust. Implement an in‑app review prompt after successful multiplayer matches to generate at least 50 reviews within 30 days.

Ruzzle, the main competitor, only shares the “word” keyword. Target the unshared high‑traffic keywords (e.g., “local multiplayer”, “word puzzle”) to differentiate and capture its audience.

Category and chart scores are 0% because the app lacks compelling screenshots/video. Add 5 high‑resolution screenshots highlighting cooperative play and a 15‑second preview video to boost conversion.

Quality score at 50% suggests room for improvement in description length, keyword field usage, and subtitle. Rewrite description to include top keywords naturally and ensure the subtitle uses the maximum 30 characters.