Spending Tracker - Paisa

The app ranks #1 for the brand keyword "paisa" with 33 monthly searches, giving a solid foundation for brand awareness. Leverage this by including the term prominently in the title and subtitle to maintain top‑spot authority.

Only 2 of the 10 target keywords are ranked (paisa #1, finance tracker #92) despite a combined traffic potential of >600 searches. Keywords like "expense tracker" and "budget app" have high traffic (71 & 64) but no ranking, indicating metadata gaps.

The app is not ranked in the Finance category, limiting discoverability in the primary market segment. Category rank is driven by keyword relevance, downloads, and user engagement, all currently low.

Incorporate high‑traffic, moderate‑difficulty keywords (e.g., "expense tracker" difficulty 53, "budget tracker" difficulty 46) into the subtitle, keyword field, and description. Use natural language and bullet points to keep readability while boosting relevance.

The app shows a 5.0 rating but has zero reviews, which hurts credibility and algorithmic trust. Prompt users after key actions (e.g., after adding 5 transactions) to leave a 1‑click rating and optional review.

Competitors like "Waiter Pal: Tip Tracker" rank ahead despite similar keyword sets. Refresh screenshots and app preview to highlight unique features (privacy‑first, smart suggestions, multi‑account support) and add localized copy for top markets.