How your app performs across different visibility factors
Sign up for free and get daily updates on your app's visibility and rankings.
Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
2
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| paisa | #1 | — | ||||
| finance tracker | #92 | |||||
| expense tracker | Not ranked | — | — | |||
| budget tracker | Not ranked | — | — | |||
| spending tracker | Not ranked | — | — | |||
| money manager | Not ranked | — | — | |||
| bill splitter | Not ranked | — | — | |||
| budget app | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| budgeting app | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Finance
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Capital One Mobile
Progressive
Chase Mobile®: Bank & Invest
Rocket Mortgage
Chime – Mobile Banking
Klarna: Smarter everyday money
OnePay – Mobile Banking
Intuit Credit Karma
TurboTax: File Your Tax Return
Fidelity Investments
Kalshi: Trade News & Sports
Wells Fargo Mobile®
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Spending Tracker - Paisa has an excellent quality score and ranks #1 for its brand keyword, but its overall visibility is poor with a 16/100 score and only 2 of 10 target keywords ranked. Immediate focus should be on expanding keyword coverage and boosting in‑app engagement to improve rankings and category placement.
The app ranks #1 for the brand keyword "paisa" with 33 monthly searches, giving a solid foundation for brand awareness. Leverage this by including the term prominently in the title and subtitle to maintain top‑spot authority.
Only 2 of the 10 target keywords are ranked (paisa #1, finance tracker #92) despite a combined traffic potential of >600 searches. Keywords like "expense tracker" and "budget app" have high traffic (71 & 64) but no ranking, indicating metadata gaps.
The app is not ranked in the Finance category, limiting discoverability in the primary market segment. Category rank is driven by keyword relevance, downloads, and user engagement, all currently low.
Incorporate high‑traffic, moderate‑difficulty keywords (e.g., "expense tracker" difficulty 53, "budget tracker" difficulty 46) into the subtitle, keyword field, and description. Use natural language and bullet points to keep readability while boosting relevance.
The app shows a 5.0 rating but has zero reviews, which hurts credibility and algorithmic trust. Prompt users after key actions (e.g., after adding 5 transactions) to leave a 1‑click rating and optional review.
Competitors like "Waiter Pal: Tip Tracker" rank ahead despite similar keyword sets. Refresh screenshots and app preview to highlight unique features (privacy‑first, smart suggestions, multi‑account support) and add localized copy for top markets.
Actionable recommendations to improve your visibility
Your description is 2846 characters, providing good keyword density and information for users.
9 screenshots give users a comprehensive view of your app.
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 16/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
No credit card required · Cancel anytime