How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| unicook | #1 | — | ||||
| recipe organizer | Not ranked | — | — | |||
| cooking recipes | Not ranked | — | — | |||
| recipe manager | Not ranked | — | — | |||
| meal planning | Not ranked | — | — | |||
| grocery list | Not ranked | — | — | |||
| recipe importer | Not ranked | — | — | |||
| cooking assistant | Not ranked | — | — | |||
| recipe library | Not ranked | — | — | |||
| smart cooking | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Food & Drink
Occurrence count shows how many keywords each competitor appears on
Food & Drink chart position
DoorDash: Food, Grocery, More
McDonald's
Chick-fil-A
Taco Bell Fast Food & Delivery
Chipotle
Uber Eats: Food & Groceries
Too Good To Go: End Food Waste
Starbucks
Subway®
Instacart: Groceries & Food
Domino's Pizza USA
Little Caesars Pizza
Yelp: Food, Services & Reviews
Panda Express
Wingstop
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
UniCook ranks #1 for its brand keyword but lacks visibility for high‑traffic generic keywords, resulting in a low overall visibility score of 17/100. The primary priority is expanding keyword coverage and improving ratings to boost category ranking.
The app holds the #1 position for the brand keyword "unicook" with 67 estimated monthly searches and a moderate difficulty of 36, indicating strong brand recognition. Maintain this position while leveraging it in metadata.
9 of the 10 target keywords (e.g., "recipe organizer", "cooking recipes", "grocery list") are not ranked despite combined traffic of over 560 searches and difficulty scores ranging from 36‑76. This is a major driver of the low visibility score.
Keywords like "smart cooking" (traffic 62, difficulty 36) and "meal planning" (traffic 55, difficulty 41) have relatively low competition and are currently unranked. Adding these to the keyword field or title can quickly lift visibility.
The AI Photo Fix and AI‑driven recipe import are unique selling points not reflected in the current keyword set. Incorporate terms such as "AI recipe scanner", "photo recipe AI", and "AI cooking assistant" to differentiate from competitors.
The app has no chart presence in the Food & Drink category, resulting in a 0% charts score. Without category ranking, organic discoverability is severely limited.
With a 0.0 rating and 0 reviews, the quality score suffers. Prompting satisfied users to leave 5‑star reviews can boost the quality score and improve conversion rates.
Actionable recommendations to improve your visibility
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 17/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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