This audit was generated on January 15, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
5
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| private video | #18 | |||||
| private photo & video lock | #21 | |||||
| hide photos | #67 | |||||
| video vault | #73 | |||||
| photo vault | #96 | |||||
| hide videos | Not ranked | — | — | |||
| private photo | Not ranked | — | — | |||
| calculator vault | Not ranked | — | — | |||
| secret photo | Not ranked | — | — | |||
| hidden vault | Not ranked | — | — |
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Occurrence count shows how many keywords each competitor appears on
Photo & Video chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
The app has a strong quality score (88%) but suffers from extremely low visibility (9/100) due to poor keyword coverage and no chart rankings. Immediate focus should be on expanding and optimizing the keyword set and driving user reviews.
Only 2 of the top 10 target keywords rank (private photo & video lock #21, private video #18). The remaining high‑traffic keywords (photo vault, video vault, hide photos) are not ranked, causing the low visibility score of 6%. Expand and refine the keyword field to include these terms.
The current description is brief and lacks keyword density. Adding the high‑traffic phrases "photo vault", "video vault", and "hide photos" to the subtitle (30‑char limit) and embedding them in bullet‑pointed description can improve relevance and attract organic searches.
The app shows 0 reviews despite a 4.5 rating, which hampers credibility and ranking. Implement an in‑app review prompt after a successful hide/unhide action to encourage 5‑star feedback, aiming for at least 30 reviews within the next month.
A quality score of 88% indicates good screenshots, app icon, and overall metadata. Leverage this foundation by adding localized screenshots with captioned overlays that highlight the PIN lock and offline storage features.
Competitors like Safety Photo+Video rank ahead on keywords not currently targeted (e.g., "secret photo", "hidden vault"). Capture these gaps by adding them to the keyword list if difficulty <50, and mirror their successful copy style in the description.
The app is not appearing in global or category charts, limiting discoverability. Improving keyword rankings and driving download velocity through Apple Search Ads will help achieve initial chart placement.
Actionable recommendations to improve your visibility
Your description is 3901 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
No significant issues found
Score of 9/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Private Photo & Video Lock has a visibility score of 32 out of 100 on the Apple App Store (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on January 15, 2026.
Private Photo & Video Lock is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 5 keywords, with 0 keywords reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Private Photo & Video Lock are Safety Photo+Video, Gallery Lock - Photos Vault, celebrate: share photo & video. These apps appear next to Private Photo & Video Lock on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Private Photo & Video Lock is listed in the Photo & Video category on the Apple App Store.
Based on this audit, Private Photo & Video Lock should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Private Photo & Video Lock.
This audit was generated automatically by Applyra by scraping public Apple App Store data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.