Nicola's Number Canvas

The exact app title "nicola's number canvas" ranks #1 with 74 traffic and moderate difficulty (45), showing strong brand recognition. Leverage this by keeping the title unchanged and using the same phrase in the subtitle and keyword field.

9 out of 10 target keywords (e.g., "paint by numbers", "color by number", "adult coloring") are not ranked despite high traffic (70-77) and manageable difficulty (32‑91). This is the primary driver of the 20% keyword score.

The app has a 5.0 rating but 0 reviews, which limits social proof and can hurt conversion rates. Apple’s algorithm also favors apps with active review activity.

Apple allows up to 100 characters in the keyword field. Replace low‑impact words with high‑traffic terms like "paint by numbers", "color by number", "adult coloring", "digital painting", and "custom art" to capture existing demand.

The app is not ranked in its Entertainment category. Adding a more specific sub‑category (e.g., "Art & Design") and ensuring the subtitle reflects that niche can improve category discovery.

The main competitor shares only 1 keyword. Conduct a gap analysis to identify additional long‑tail keywords they rank for (e.g., "photo to art") and incorporate them into the description and keyword list.