MakePaper – Text Wallpapers

The app’s exact brand name "makepaper" ranks #1 with a traffic score of 33, showing strong brand recognition. Leverage this by keeping the brand term in the title and using it to boost related keyword relevance.

Only 2 of the 10 target keywords are ranked (21% keyword score). High‑traffic keywords like "text wallpaper" (traffic 76) and "custom wallpaper" (traffic 77) are not ranking at all, limiting discoverability.

The app has a 0.0 rating with no reviews, contributing to the 50% quality score and hurting conversion. Lack of social proof also affects Apple’s algorithmic trust signals.

Keywords such as "text wallpaper" (traffic 76, difficulty 37) and "custom lock screen" (traffic 49, difficulty 37) have moderate difficulty and strong search volume. Integrating them into the title, subtitle, and keyword field can quickly improve rankings.

Competitors like "Flower Language: DIY Wallpaper" are ahead with shared keywords. By adding unique long‑tail phrases (e.g., "emoji text wallpaper", "personalized lock screen") you can differentiate and capture niche traffic.