PickWho: Sports Picks

The app’s exact brand keyword "pickwho" ranks #1 with traffic 54 and moderate difficulty (38), securing a solid anchor for ASO. Leverage this by keeping the brand at the front of the title and using it in promotional text.

Quality Score is 100%, indicating the app meets Apple’s technical standards (no crashes, fast load, proper metadata). Maintain this baseline while improving other areas.

Only 6 of the top 10 target keywords rank, and 4 high‑traffic terms (e.g., "free sports betting", "sports picks app", "prediction game", "sports picks game") are not ranked at all. This drags the Keywords Score down to 12%. Expand the keyword field with these high‑traffic, medium‑difficulty terms.

The app has 0 reviews, a 5.0 rating based on no feedback, and is not charted in any category. Lack of social proof hurts conversion and ranking potential. Implement an in‑app review prompt to collect at least 30 4‑5 star reviews within 30 days.

Competitors like VegasInsider Betting Tips share keywords and rank higher for "sports picks" and "sports predictions". Incorporate these competitor‑owned keywords into the subtitle and description, and add related long‑tail variations to the keyword list to steal traffic.