This audit was generated on March 13, 2026
The data may no longer be up to date.
This audit was generated on March 13, 2026
The data may no longer be up to date.
How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
4
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| easy diary | #1 | — |  |     | ||
| diary with lock | #53 |  |  |    | ||
| diary backup | #54 |  |  |   | ||
| private diary | #65 |  |  |   | ||
| diary | Not ranked | — | — | | ||
| journal | Not ranked | — | — |    | ||
| daily journal | Not ranked | — | — |  | ||
| voice diary | Not ranked | — | — |     | ||
| calendar diary | Not ranked | — | — |    | ||
| timeline journal | Not ranked | — | — |     |
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Occurrence count shows how many keywords each competitor appears on
Lifestyle chart position
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Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Easy Diary has strong quality (88%) and a top‑ranking for its brand keyword, but suffers from poor overall visibility (25/100) with most core diary keywords unranked and no category placement. Immediate focus should be on expanding keyword coverage and improving category ranking.
The app ranks #1 for "easy diary" with a traffic score of 75, providing a solid foundation for brand‑driven discovery. Leverage this by reinforcing the brand name in the title and short description to capture related searches.
Quality score is 88% and rating is 4.3 / 5 from 724 reviews, indicating good user satisfaction and low crash rates. Maintain this by continuing to address review feedback and keeping the app ad‑free.
Only 4 of 10 target keywords are ranked; major terms like "diary", "journal", and "daily journal" are not ranked despite high traffic (≈79). This limits organic discovery across primary search intent.
The app is not ranked in the Lifestyle category, causing it to miss category‑based browsing traffic. Competitors such as Unicorn Diary appear ahead in the same niche.
Keywords like "diary backup" (rank 54, difficulty 44) and "private diary" (rank 65, difficulty 47) have moderate difficulty and decent traffic. Optimizing the title, subtitle, and description for these can quickly improve rankings.
High‑traffic keywords with low difficulty, e.g., "calendar diary" (traffic 85, difficulty 43) and "timeline journal" (traffic 68, difficulty 43), are currently unranked. Incorporate them into the short description and keyword list to capture new search volume.
Actionable recommendations to improve your visibility
Your description is 2221 characters, providing good keyword density and information for users.
8 screenshots give users a comprehensive view of your app.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 25/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
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Common questions about this ASO audit.
Easy Diary has a visibility score of 25 out of 100 on the Google Play (US). The score combines keyword rankings, top charts presence, and listing quality signals like rating and update recency. This audit was generated on March 13, 2026.
Easy Diary is tracked on 10 keywords in this audit. It currently ranks in the top 100 for 4 keywords, with 1 keyword reaching the top 10. Ranking in the top 10 is where most discovery traffic happens.
Based on shared keyword rankings, the most frequent competitors of Easy Diary are Daybook - Diary, Journal, Note, Unicorn Diary (lock - PIN), Diary - Journal with password. These apps appear next to Easy Diary on the keywords it ranks for, which makes them the most direct opportunities for ASO benchmarking.
Easy Diary is listed in the Lifestyle category on the Google Play.
Based on this audit, Easy Diary should focus on the keywords where it ranks 11 to 50 (closest to the top 10), benchmark its title and subtitle against the most frequent competitors, and refresh its listing regularly to maintain quality signals. The full audit lists specific weaknesses, opportunities, and AI-generated suggestions tailored to Easy Diary.
This audit was generated automatically by Applyra by scraping public Google Play data: app metadata, keyword rankings, category positions, and competitor listings. Visibility, keyword and listing quality scores are computed from those signals. Audits are free and do not require an Applyra account.
US