How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
0
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| finance tracker | #71 | |||||
| flow | Not ranked | — | — | |||
| expense tracker | Not ranked | — | — | |||
| budget tracker | Not ranked | — | — | |||
| money manager | Not ranked | — | — | |||
| spending tracker | Not ranked | — | — | |||
| personal finance | Not ranked | — | — | |||
| expense manager | Not ranked | — | — | |||
| budget planner | Not ranked | — | — | |||
| financial tracker | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
Finance
Occurrence count shows how many keywords each competitor appears on
Finance chart position
Cash App
PayPal - Pay, Send, Save
Venmo
Capital One Mobile
Intuit Credit Karma
Progressive
Chime – Mobile Banking
Chase Mobile®: Bank & Invest
TurboTax: File Your Tax Return
OnePay – Mobile Banking
Klarna: Smarter everyday money
Wells Fargo Mobile®
Fidelity Investments
State Farm®
Flex - Rent On Your Schedule
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Flow: Expense tracker has an excellent quality score but suffers from extremely low visibility, ranking for only 1 out of 10 target keywords and lacking any user reviews. Immediate focus should be on keyword optimization and review acquisition to boost its visibility score.
The app achieved a 100% quality score, indicating strong performance, crash stability, and compliance with App Store guidelines. Leverage this by highlighting reliability in marketing assets.
Rating is 5.0 but based on 0 reviews, which signals low user engagement and hurts credibility. Implement in‑app prompts after key milestones to solicit 5‑star reviews.
Only 1 of the top 10 target keywords (finance tracker) ranks at #71; the other high‑traffic keywords (expense tracker, budget planner, etc.) are not ranked at all. This drives the 4% keyword score and 8/100 visibility.
The current title "Flow" does not contain any high‑traffic finance terms. Adding a keyword like "Expense Tracker" or "Budget Tracker" to the title or subtitle can capture up to 71% traffic for those terms without exceeding the 30‑character limit.
The keyword field is under‑utilized; incorporate medium‑difficulty, high‑traffic terms such as "expense tracker" (traffic 71, diff 53), "budget planner" (traffic 59, diff 63), and "money manager" (traffic 66, diff 59) to improve rankings for multiple queries.
Competitor "Money Manager" is ahead with only 1 shared keyword. By targeting additional shared keywords and differentiating with open‑source/offline features, Flow can capture users seeking privacy‑focused finance apps.
Actionable recommendations to improve your visibility
Your 5.0 star rating builds user trust and improves conversion rates.
Your app was updated recently, signaling active maintenance to users and stores.
You have 4 screenshots. Adding more (8-10) helps showcase features and increases conversion.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 8/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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