Guiding Beacon: Mindful Calm

The exact‑match keyword "guiding beacon" is already ranking #1 with 39 monthly searches and a moderate difficulty (36). Leverage this top position by reinforcing the brand name in the title, subtitle, and URL to retain its advantage.

9 out of 10 target keywords (e.g., "anxiety relief", "meditation", "mindfulness") are not ranked at all, despite combined traffic of >600 searches per month and difficulty scores ranging from 30‑76. This is the primary driver of the 15% keyword score.

The app currently has 0 reviews, which heavily penalizes the quality score (50%) and reduces conversion rates. Google Play favors apps with authentic user feedback for ranking and credibility.

Keywords such as "meditation" (84 searches, difficulty 76) and "mindfulness" (70 searches, difficulty 70) present sizable traffic. Incorporating these terms naturally into the short description, long description, and subtitle can improve relevance and ranking potential.

Quality score is only 50%, indicating weak visual assets. Adding 5 high‑resolution screenshots, an engaging 15‑second preview video, and localized graphics can boost the quality score and click‑through rate.