Capsule: Shared Memories

The primary keyword "shared memories" is ranked #4 with traffic potential 37 and moderate difficulty (35), indicating the app already resonates with users searching this term. Leverage this by reinforcing the keyword in the subtitle, keyword field, and promotional copy.

Only 4 out of 10 target keywords are ranked, giving a Keywords Score of 39%. High‑traffic, lower‑difficulty terms like "digital scrapbook" (traffic 70, difficulty 37) and "life events" (traffic 66, difficulty 42) are not ranking, limiting discoverability.

The app shows a 0.0 rating with no reviews, which hurts both conversion and the Quality Score (50%). Lack of social proof reduces click‑through and download rates, especially in the Social Networking category.

Capsule is not ranked in the Social Networking category, meaning it misses out on category‑based discovery. Improving keyword relevance and download velocity can unlock category placement.

With no chart presence and a modest Quality Score, updating the app icon, screenshots, and adding an app preview video can boost conversion rates and encourage higher download velocity, feeding the charts.