HAIP – How Am I Poor

The app name "HAIP" ranks #3 for the exact‑match keyword "haip" with traffic potential 71 and moderate difficulty (36), indicating good brand visibility. Leverage this by keeping the brand term prominent in the title and short description.

The description highlights "No accounts. No cloud. No nonsense." – a differentiator that can attract privacy‑concerned users. Emphasize this USP in the short description and graphics to improve conversion.

The app currently has 0 reviews and no rating, pulling the quality score down to 50% and hurting store ranking. Lack of social proof reduces click‑through and install rates.

Only 1 of 10 target keywords is ranked; high‑traffic terms like "expense tracker" (traffic 80, difficulty 67) and "budget app" (traffic 83, difficulty 49) are missing entirely. This explains the 18% keyword score.

Add top‑performing finance keywords to the title (e.g., "HAIP – Expense Tracker & Budget App") and short description while staying within character limits. This can instantly boost relevance for high‑traffic searches.

The listing lacks compelling screenshots and a feature graphic, which are essential for the charts score (currently 0%). Adding 5 high‑resolution screenshots that showcase spending charts and the premium UI will improve conversion and may lift the quality score.