Virtus Athlete - Fitness App

The app ranks 3rd for its exact name "virtus athlete", capturing modest traffic (51) with low difficulty (36). This shows strong brand recognition that can be leveraged in title and subtitle.

The app has a 0.0 rating with 0 reviews, which severely hurts conversion and ranking potential. Apple’s algorithm heavily weighs rating signals for search and charts.

Only 1 out of 10 target keywords is ranked. High‑traffic terms like "workout tracker" (traffic 81) and "fitness planner" (traffic 79) are missing entirely, resulting in lost discovery opportunities.

Incorporate top‑performing, moderate‑difficulty keywords into the app title and subtitle (e.g., "Workout Tracker" or "Fitness Planner"). This can boost relevance for those high‑traffic searches.

Populate the 100‑character keyword field with the untapped high‑traffic terms (workout tracker, fitness planner, strength training, bodybuilding, HIIT, calisthenics). Prioritize those with difficulty under 60 to improve rankability.

Add high‑quality screenshots with captioned benefits and a short App Store preview video. Couple this with an in‑app prompt after 5 workouts to collect at least 50 4‑5 star reviews, raising the rating and conversion rate.