Forky - Weekly Meal Planner

The app name "forky" ranks #9 for its own brand keyword with low difficulty (23) and moderate traffic (44), showing that the brand name is recognized. Keep the brand term prominent in the title and subtitle.

9 out of 10 target keywords (e.g., "meal planner", "grocery list") are not ranked despite high traffic (66‑73) and moderate difficulty (40‑76). This is the main driver of the 12% keyword score.

The app has 0 reviews and a 0.0 rating, which negatively impacts quality score and conversion. Lack of social proof also hurts algorithmic ranking.

Integrate top‑traffic terms like "grocery list", "meal planning app", and "recipe organizer" into the app subtitle, keyword field, and description. Use natural language and avoid keyword stuffing to stay within the 100‑character limit.

Competitor Wild Fork only shares the "forky" keyword. Target the 9 missing high‑traffic keywords that Wild Fork does not rank for to capture untapped search volume.

Current quality score is 50%; improving screenshots, adding an engaging preview video, and updating the icon can raise conversion rates and indirectly improve rankings.