Pawly – Pet Expense Tracker

The app holds top positions for its main terms: "pet expense tracker" is #1 and the brand name "pawly" is #5, capturing high traffic (61 and 42 respectively). Leverage this by keeping these keywords prominent in title and subtitle.

Visibility score is only 55/100 and the Charts Score is 0%, meaning the app does not appear in any global or category charts. This limits organic discovery and should be addressed through conversion‑rate improvements and metadata optimization.

Quality Score sits at 50% with a 0‑star rating and no user reviews, signaling low trust to both Apple’s algorithm and potential users. Prompting early adopters for reviews and fixing any crash issues will raise the score quickly.

Keywords like "pet finance" (traffic 46) and "pet care budget" (traffic 45) have comparable difficulty but are currently unranked. Adding these to the keyword field and subtitle can capture additional search volume.

Competitors such as "Expense & Income Tracker Daily" and "Petzone" rank ahead despite sharing only 1‑2 keywords. Analyzing their metadata reveals extra long‑tail terms (e.g., "dog budget tracker") that Pawly can adopt to differentiate and expand its keyword set.