How your app performs across different visibility factors
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Start tracking for freeYour app's position for key search terms
10
Keywords analyzed
1
Ranked in top 100
1
In top 10
| Keyword | Rank | Traffic | Difficulty | Ahead | Behind | Top 5 |
|---|---|---|---|---|---|---|
| via places | #1 | — | ||||
| travel planner | Not ranked | — | — | |||
| trip planner | Not ranked | — | — | |||
| instagram travel | Not ranked | — | — | |||
| tiktok travel | Not ranked | — | — | |||
| travel inspiration | Not ranked | — | — | |||
| place saver | Not ranked | — | — | |||
| travel memory | Not ranked | — | — | |||
| trip organizer | Not ranked | — | — | |||
| travel guide | Not ranked | — | — |
Apps positioned directly before or after yours on keywords
No competitors ranking directly ahead
Travel & Local
Occurrence count shows how many keywords each competitor appears on
Travel & Local chart position
Upside: Gas & Food Cash Back
Airbnb
Booking.com: Hotels & Travel
Expedia: Hotels, Flights, Cars
Google Earth
Vrbo Vacation Rentals
U-Haul
American Airlines
Southwest Airlines: Travel App
Fly Delta
United Airlines
GasBuddy: Find & Pay for Gas
Frontier Airlines
Priceline: Hotel, Flight & Car
Hilton Honors: Book Hotels
Improve your ratings and downloads to climb the category charts.
Personalized insights generated by our AI
Via Places ranks #1 for its brand term but lacks visibility for core travel keywords, resulting in a low overall visibility score of 15/100. The app also suffers from no user reviews and modest quality metrics, limiting its chart performance. Prioritizing keyword expansion, asset improvement, and reputation building will drive immediate gains.
The app holds the #1 position for the exact‑match keyword "via places" with a traffic potential of 51 and moderate difficulty (40), securing baseline discoverability. Leverage this brand authority while expanding to broader travel terms.
Only 1 out of the top 10 target keywords is ranked, yielding a 16% keyword score. High‑traffic keywords like "travel planner" (traffic 74, difficulty 62) and "trip planner" (traffic 71, difficulty 63) are completely missing, severely restricting organic reach.
The app currently has 0 reviews, contributing to a low quality score (50%) and hurting trust signals for both users and the Play Store algorithm. Absence of ratings also impacts chart eligibility.
Keywords such as "travel memory" (traffic 61, difficulty 30) and "instagram travel" (traffic 52, difficulty 39) have moderate traffic and low difficulty, offering quick wins if added to the title or short description. Targeting these can raise the keyword score dramatically.
A 0% charts score and a 50% quality score indicate weak visual assets. Adding high‑resolution screenshots and a short video showcasing Instagram/TikTok integration can boost conversion rates and help the app appear in charts.
Actionable recommendations to improve your visibility
Your description is 1530 characters, providing good keyword density and information for users.
Your app was updated recently, signaling active maintenance to users and stores.
Not ranking in top 50 for generic keywords. Consider optimizing title and description with relevant search terms.
Score of 15/100 suggests room for ASO optimization. Focus on keywords and category ranking.
Improving ratings and downloads can help reach category top charts.
This audit gives you a snapshot. With Applyra, you get continuous monitoring, competitor alerts, and AI-powered recommendations to grow your app.
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