Shared Expense Tracker: Nestly

The brand term "nestly" is already ranked #5 with 53 estimated monthly searches, giving an immediate foothold. Leverage this by keeping the brand at the start of the title and short description to retain that traffic.

Only 2 of the 10 target keywords are ranked (nestly #5, roommate expenses #92). High‑traffic keywords like "shared expense tracker" (68 searches) and "bill splitting" (63 searches) are not ranked at all, pulling down the Keywords Score to 15%. Expand keyword usage in title, short and long description.

Charts Score is 0%—the app does not appear in any global or category charts, which severely limits organic discovery. This is tied to low install volume and lack of high‑impact keywords.

The app currently has 0 reviews and no rating, contributing to a Quality Score of only 50%. Users are less likely to download an unreviewed app, and the store algorithm deprioritizes it.

The first 500 characters mention core benefits but lack the top‑traffic terms "split bills", "expense splitter", "household budget", etc. Incorporating these keywords naturally can capture up to 68 additional searches per month.

Quality Score is only 50%, indicating screenshots, icon, or video may be below competitor standards. Updating to high‑resolution, feature‑focused screenshots and adding a short preview video can boost conversion and aid chart ranking.