Vitality: Fitness & Nutrition

Only 1 of the 10 target keywords ("vitality") is ranked at position 9 with low traffic (35). All high‑traffic keywords such as "calorie counter" (traffic 81) and "food tracker" (traffic 82) are not ranked, indicating insufficient on‑page optimization.

Charts score is 0%, meaning the store listing lacks screenshots, feature graphics, or a promo video. Google Play heavily rewards listings with high‑quality visuals, so the current lack hurts both conversion and ranking.

The app has 0 reviews and no rating, resulting in a Quality Score of only 50%. Reviews improve credibility and are a ranking factor; the absence is a major barrier to discoverability.

Keywords like "nutrition tracker" (traffic 82, difficulty 39) and "macro tracker" (traffic 73, difficulty 63) have moderate to low competition. Optimizing title, subtitle, and description for these can quickly earn rankings.

The AI calorie‑counting feature is a clear differentiator and appears in the description. Highlighting this in the title and visual assets can improve click‑through rates against competitors such as Manulife Vitality.