Photo Cleaner: Wiprly

The unique brand keyword "wiprly" ranks #4 with a traffic potential of 42 and low difficulty (18), showing strong brand awareness. Leverage this by keeping the brand term in the title and using it in promotional assets.

9 out of 10 high‑traffic keywords (e.g., "photo cleaner" traffic 75, difficulty 68) are not ranked at all, causing the 14% keyword score. This is the biggest driver of the low visibility score.

The app currently has a 0.0 rating with 0 reviews, which hurts both the Quality Score (50%) and conversion rate on the App Store. New users may skip downloading due to lack of social proof.

Keywords like "delete photos" (traffic 80, difficulty 36) and "storage saver" (traffic 75, difficulty 40) have strong demand and moderate competition. Adding them to the 100‑character keyword field can quickly generate rankings.

Competitor WiPrez shares only one keyword with Wiprly and is ahead. By targeting the 9 unranked keywords, Wiprly can outrank WiPrez in most of the relevant search space.

The current Quality Score (50%) suggests room for improvement in screenshots, preview video, and subtitle. Adding 5‑6 high‑resolution screenshots that highlight swipe‑to‑delete and month‑by‑month view can boost conversion and indirectly improve rankings.