Aura — Weather & Surf

All 10 target keywords (e.g., "weather" traffic 90, difficulty 97; "surf forecast" traffic 61, difficulty 51) are not ranked, causing the app to be invisible in search. Incorporate high‑traffic, lower‑difficulty terms like "wave height" (traffic 45, difficulty 32) into the title, subtitle, and keyword field.

The app shows a 0.0 rating with 0 reviews, which heavily penalizes discoverability and conversion. Implement an in‑app rating prompt after key moments (e.g., after a successful rain radar view) and incentivize feedback with a limited‑time premium discount.

Keywords such as "air quality tracker" (traffic 40, difficulty 33) and "pollen count" (traffic 40, difficulty 39) have modest search volume and low competition. Add these to the keyword list and repeat them in the description to boost relevance.

The description highlights "51 ECMWF ensemble models" and hyperlocal forecasts, a differentiator that can attract power users. Emphasize this USP in the subtitle and first‑screen screenshots to improve conversion.

No data on screenshots or preview videos is provided, suggesting they may be missing or unoptimized. Add high‑resolution, localized screenshots with captions showing radar animation, AI summary, and surf wave height to increase install rate.

The app is not ranked in the Weather category. Ensure the primary category is set to "Weather" and consider adding the secondary category "Sports" (or "Travel") to capture surf‑related searches.