CoachRx by OPEX Fitness

The app’s quality score is 75%, indicating good performance, stability, and compliance. Maintaining this level while focusing on ASO will ensure any traffic gains convert effectively.

Only 1 of the top 10 target keywords ("opex") ranks (position 7) while the remaining high‑traffic terms like "fitness coach" (traffic 60) and "workout tracker" (traffic 81) are not ranked. This drives the 11% keyword score and the overall visibility score down.

A 3.6‑star rating from only 97 reviews limits trust and conversion. Google Play favors apps with higher ratings and larger review volumes, contributing to the absent chart rankings.

The brand term "opex" already ranks at #7 with 46 search volume. Adding it to the title and short description while pairing it with a high‑traffic keyword (e.g., "fitness coach") can capture both brand and generic searches.

The description currently lacks the top keywords. Integrating phrases such as "personalized fitness", "nutrition log", "fitness tracker", and "coaching platform" into the short description, full description, and in‑app metadata will address the 9 unranked terms.