PDF Compressor: Photo Compress

Only 1 of 10 target keywords ranks (pdf compressor at #61) while the other nine are not ranked despite moderate to high traffic (e.g., compress photos traffic 61, difficulty 46). This indicates the keyword field and metadata are not aligned with high‑volume terms.

The app shows a 0.0 rating with no reviews, which hurts credibility and conversion. App Store algorithms also factor in user sentiment, so the lack of social proof further suppresses visibility.

Incorporate top‑performing keywords such as "compress pdf", "pdf shrinker", "photo compressor", and "image compressor" into the 100‑character keyword field, title, and subtitle. Their combined traffic exceeds 350 searches per month with difficulty scores in the 40‑60 range, offering realistic ranking potential.

The leading competitor (Image to PDF Converter: Photo) shares the keyword "photo compressor" and ranks higher. Capture this gap by adding the shared keyword and related terms like "pdf merger" and "file compressor" to the metadata and description.

The app uniquely combines PDF, photo, image, and generic file compression, which can be highlighted in the description and screenshots to differentiate from single‑function competitors.

Quality score is only 50%, suggesting screenshots and preview videos are under‑optimized. Adding localized, benefit‑focused screenshots that showcase before/after file sizes can boost conversion and indirectly improve rankings.